C Spire website redesign on desktop, mobile and tablet

Web Design · C Spire

Website Redesign

Managed a team of six UX designers and researchers responsible for launching new devices, e-commerce sales and account maintenance portals. Migrated from ATG's Business Control System to Adobe Experience Manager, empowering marketing teams and dramatically improving time-to-market.

  • Role UX Design Manager
  • Client C Spire
  • Service UX Design
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C Spire shopping cart and checkout flow on laptop

E-Commerce · C Spire

E-Commerce Experience

Managed the entire UX design and maintenance organization, responsible for all four lines of business. Redesigned the shopping flow, reducing clicks by 60% and increasing conversion rates by 200%.

  • Role UX Design Manager
  • Client C Spire
  • Impact 200% conversion increase
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C Spire MMA Manage My Account portal on laptop

Portals · C Spire

Customer Portals

Maintained the design of all three portals — Wireless, Home Fiber, and Business — with some providing services to over 100,000 users. Delivered consistent brand identity and scalable UX across all customer-facing platforms.

  • Role Manager / UX Designer
  • Client C Spire
  • Scale 100,000+ users
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Solo by C Spire — digital wireless app

Mobile Apps · C Spire

Mobile Applications

Apps provide an online wireless shopping system and account management without the overhead of inventory or local stores. Managed two flagship apps: My C Spire (integrated account management) and Solo (fully digital wireless experience).

  • Role UX Designer / Manager
  • Apps My C Spire, Solo
  • Service Account Management
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UX process board with sticky notes, wireframes and user flows

Process · C Spire

UX Design Process

The UX Design Team at C Spire plays a critical role in shaping user experiences across multiple digital products. Beyond creating comps and prototypes, the team is deeply involved in developing user flows, conducting usability testing, and performing site audits using industry-leading tools like Baymard Institute.

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Deep South street musician — documentary photography

Photography · Personal

Other Creative

Photography is my creative outlet—a way to capture and share the stories hidden in everyday moments. My work focuses on the Deep South, exploring its landscapes, architectural heritage, wildlife, and documentary-style scenes.

  • Role Photographer / Post-production
  • Tools Photoshop, Lightroom
  • Focus Deep South, Wildlife, Architecture
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